Head of
Campaign Strategy

Own the plan, not the feed

Liminal Arc is a small studio that ships co-op games. Our first title, Data Breach, launches on Steam on 21 July 2026, and we have more in the pipeline behind it. We do not have a publisher, which means nobody upstairs is running the campaign for us. We are looking for the person who runs it.

This is a strategy seat. You are not making the TikToks. You are building the plan for the whole campaign: what we announce and when, what the demo is for, which festivals we enter, when we discount, and how we make sure people actually see the game when it all goes live. Before launch day there is one score, and it is wishlists.

Twelve months in, you should have run one full campaign start to finish, from announce through the first big sale, and be able to show what worked, what did not, and what every dollar bought.

What you own

• The milestone map. Know everything coming: the festivals, the demo windows, the sales, what the market is doing, and where we should show up. Build the calendar for announce, demo, launch, and discounts, and know what each one is supposed to get us.
• Creator outreach. Source, brief, and schedule creators at scale so they all post inside the same window when something big happens: the demo, the first trailer, launch. Embargoes, asset kits, build access, and backup plans are yours.
• Steam. Know how Steam visibility actually works: Popular Upcoming, Next Fest, visibility rounds, tags, the capsule, sale timing. Have opinions about ours in week one.
• The budget. You get a number and you decide where it goes: who gets paid, how much, and what gets cut first when something is not working.
• The genre map. Know why the big co-op games blew up, what actually caused it, and use that for ours. Not "it went viral."

What this role is not

Being honest so you can self select out. This is not a fit if you are looking for:

• Daily posting. No content calendar, no community management, no clipping. We have people for that.
• A brand book to follow. You are writing the strategy, not executing someone else's.
• Publisher scale money. Our budget is indie sized. Leverage is the whole skill here.
• Waiting on approvals. You go to one person and that person moves fast.

What we're looking for

Answer these instead of a cover letter

No cover letter, no portfolio deck required. Send us your answers to these. Short is fine. Specific is mandatory.

1. Pick a co-op game that blew up in the last two years and tell us what actually made it blow up.Under 300 words. "It went viral" is a non answer. We want the chain of events.
2. Plan a co-op game campaign from announce to launch, then split a fixed budget across it.Where does the demo sit and why. What is each step supposed to get us. What gets cut first when something underperforms.
3. Get hundreds of creators to post inside the same window. How, and what breaks?We care more about what goes wrong than the happy path.
4. A game hits 40,000 wishlists the week before launch. What does that tell you, and what do you do with the last seven days?Show your reasoning, not a rule of thumb.
5. Look at the Data Breach Steam page. What is the first thing you would change?One change. Say why, and what you would expect it to move.

How to apply